Social Media Management
A consistent social media presence is paramount in today's world for brand recognition and customer participation. Larry can activate and maintain social media networks such as Facebook, Twitter, LinkedIn, and Google+ according to the clients' marketing goals, editorial calendar and content guidelines. Larry believes that the content makeup of a brand's social media posts should be roughly 20 percent marketing, 10 percent sales and promotions, and 70 percent value-added materials such as articles and custom blog posts. Utilizing social media networks can increase brand awareness, encourage customer loyalty and purchasing behavior, and position yourself or business as an industry thought leader.